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Responsibilities:

- Strategically plan and execute both online and offline marketing campaigns, including exhibitions, industry forums, seminars, and webinars to maximize brand presence and engagement.
- Liaise with event organizers to negotiate contracts, manage payments, and oversee all logistical arrangements, ensuring seamless execution of each initiative.
- Supervise event logistics, maintain effective vendor communications, coordinate on-site activities, and implement thorough post-event follow-up procedures to optimize outcomes.
- Monitor campaign performance, conduct detailed data analysis, and produce comprehensive post-event reports to inform future strategies.
- Maintain and regularly update content across the company website, WeChat Official Account, and multiple social media platforms (including Xiaohongshu and Bilibili) to ensure consistent and accurate messaging.
- Provide support in the creation, editing, translation, and proofreading of diverse marketing materials, such as product literature, brochures, press releases, blog articles, and social media content, ensuring high-quality and impactful communication.


Requirements:
- Bachelor’s degree in business / marketing / economics or a related field.
- 3~5 years working experience in Tiers or Auto industry.
- Experience with digital marketing